In a world where big numbers mean big business, the size
of a celebrity's Twitter following is of great interest to fans and advertisers
alike. Nearly four years after joining the social networking site, Lady Gaga is
the first Twitter user to reach 20 million followers mark on twitter, and up to
now, she got 29,685,558 followers!!! Gaga even dubbed herself the “Queen of
Twitter,” and has retained the title ever since. She also called those follower
and all her fans "Little Monster".
I am among those over 20 million followers and after
closely scrutiny of her tweets for one week, I found that unlike some celebrity
and politicians’ Twitters, which are largely maintained by their management
team, Gaga seems personally maintain her Twitter account and regularly uses it
to interact with fans, share original pictures and make announcements. For
example, Lady Gaga announces her new album tittle via twitter: “@ladygaga make
sure when writing about my new album/project ARTPOP that you CAPITALIZE the
title, *its all in the details* good morning twitter!” The reveal of album
title through twitter has received warm responses from those "Little Monsters"
on Twitter. Also, once Gaga has posted a picture of herself naked, reclining on
an armchair, for her nearly 30 million followers on Twitter. The “Bad Romance”
singer is seen hugging her knees to her chest in the snap. Although this
tweet was very controversial on the Internet, it arrested many eyes.
Bur recently, a research about Lady Gaga’s
twitter has aroused heated discussions. Some people questioned how many
Twitter followers does Lady Gaga really have? Most people with Twitter accounts
will have been bombarded with indecipherable messages apparently sent by
“spambots” who don't exist. A British Company has developed a tool to expose
the fraudulent accounts that inflate follower numbers. And this new social
media tool that verifies whether followers are real or not shows that more than
half of Lady Gaga's near 29 million followers aren't actually people.
Beside Lady Gaga, Oprah Winfrey, who owns 13,991,183
followers is also an active Twitter user. Since joining Twitter in 2009, the
“Queen of Talk” has played nice with her nearly 14 million followers. Although
the amount of her followers is not as many as Lady Gaga’s, she wrote 4323 tweets since she created her twitter, much
more than Lady Gaga’s tweets which is 1948. By closely
scrutinizing her tweets for a week, I found she actively interacted with all
her fans and frequently responded to her followers’ questions. It seems that Oprah
Winfrey is a more real, practical and interactive Twitter user.
But Oprah Winfrey also met with some troubles with this
social media platform, and finally our “Queen of Talk” defended herself on twitter!
Once Oprah Winfrey showed that she is not one to be messed with by “arguing”
with one of her followers. At first, Oprah was confronted by one of her
followers, @Awalkdatalk, claiming that she does not give back to the ghettos in
America. “@Oprah when are u going 2 give back 2 the ghettos in america?” he
tweeted. Oprah then snapped back “@awalkdatalk when are u? I’ve put 500 African
American men thru college. And u sir?” Oprah’s response received thousands of
retweets and within moments became a viral sensation. "Yes Oprah,
yes," one person tweeted. "Preach. We're all on your side."
Another person questioned if "Awalkdatalk" was attempting to get famous
off of the popular media proprietor. "Why is this dude trying to get
famous off of a heated debate between him and Oprah," the person
questioned. Actually, for the record, Oprah is the largest individual donor to
the all-male HBCU Morehouse College since 1989. During the Oprah Winfrey Show
farewell spectacular in May 2011, two hundred Morehouse students that had
benefited from Oprah’s generosity marched with candles and surrounded her on
stage. This “battle” is a shinning example of how
celebrity using public opinion and social media to defend their own images.
Overall, it was those celebrity’s
participation that made Twitter a unique and charming platform. It is hard to
say who is the “queen” of “king” of Twitter, because both the size of
followings and the amount of tweets can’t decide anything. Whatever for promotion
or for fun, I believe the most important factor of celebrity’s twitter is the real
and sincere engagement with their audience!
I prefer Lady Gaga to the Queen of the Twitter, anyway,the amout of followers can be the symbol of popurarity.
ReplyDeleteYou raise a good point when speaking about spambots, and fake accounts on Twitter. If the British company is right, and she has less than half of the number, it is probably true for all the other popular tweeters as well. She is probably still the Queen of Twitter.
ReplyDeleteAs for the King of Twitter, I think that might be Justin Bieber. That kid also has a lot of followers!